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Monday, January 17, 2005

Wackiest SALT PR of the year!

Hang onto your hats folks - this recent press release from EZ Scores has spkydog putting his bark collar on, and will have you howling as well! Check out some of these quotes:

"EZ Scores had 8 of their best employees attending the show, looking for leads and creating a buzz."

Um, uh, you mean best looking? Shucks, why didn't they just send all nine employees? And just how is it that one creates buzz by simply attending a trade show? Instead of passing out t-shirts and coffee mugs with your company label you hand out cigars of unknown origin? Wait a minute... you need a booth if you're going to hand anything out besides your business card. Hmmm.

"EZ Scores will be promoting its product throughout Jacksonville during the Super Bowl. They will be located at 12 or more key retail locations in Jacksonville Landing and the surrounding area, all within close proximity to the NFL Experience. ...... This is a major achievement for a startup company such as EZ Scores."

Hmmm, at least they qualified the boast! spkydog sure hopes their investors agree.

"The EZ Scores system will automatically update their preselected information just by saying "my teams" or "my players." This is a great feature for any sports fan."

Wait a second, who's talking to who here? The EZ Score system says "my teams" and bingo, your preselected info is updated automatically! Things just can't get ezier... but hang on, they do get wackier!

"EZ Scores has spent the past six months converting its introductory version coded by VXML (voice extensible markup language) application over to S.A.L.T. (speech application language tags). S.A.L.T. has many additional benefits, not to mention that it is faster, cleaner, and more accurate. It allows EZ Scores customers to customize their accounts. "

Ok, folks at this point I hope you have your boots on. So just what feature(s) does SALT have that VoiceXML lacks that lets you write an app that allows customers to customize their accounts? Duh.

SALT is faster? How so? Good grief, the guy on the phone can only listen and bark so fast, right?

Speech reco accuracy has little to absolutely nothing to do with the markup interpreter managing your speech dialog, and much to do with the underlying speech technology the platform happens to deploy.

To say SALT is cleaner than VoiceXML is borderline insane. Take a peek at these code examples from the SALT specification rewritten in VoiceXML if any doubts remain.

This SALT-related press release has some of the wackiest quotes spkydog has encountered to-date. Perhaps second only to the infamous "dead horse" statement Microsoft's X.D. Huang made a couple of years ago. But then again, that's not saying much - spkydog can only remember one or two SALT-related press releases being issued since Huang's embarrassing faux pas. ;-)

Woof! Woof!

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